What is that thing called content marketing?
Remember the last ad you saw earlier this morning? If you are struggling to recall it... You're not alone. How about this: do you remember what was the last thing you talked about with a colleague? or your partner? I bet you do. Before being consumers we are humans, we are family members or money makers.
This also means we've got feelings and emotions that make our experiences either memorable or completely forgettable. And those brands who are aware of it, shall I say, they are on the right track in 2025. As we aim to achieve memorable experiences, we will need more than good prices and deals. We will need a brand identity, with something to say, and something to resonate with.
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If I start a conversation with you about who should be in the front side of your car, instead of offering you a brand-new car at a reasonable price, you might have more than one option in mind. Right? Most of the car dealers sell cars, but only a few build relationships and secure a memorable experience.
This is what digital content is about. We (digital believers) aim to reach your brand audiences through strategic content. It's about honest conversations, valuable content and trustworthy relationships. If consumers trust your brand, you can start thinking about long-term results, very helpful in an Generative AI world that brings new challenges and new consumer behaviour paradigms.