It's not just telling a story.

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Part of the Marketing department at Disney+ EMEA. Managing and building targeted marketing campaigns with global and regional partners from beginning to end.

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- Overseeing CRM comms for North, Central, and South America. Global comms since September.

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-Planning, building, sending, and monitoring Push, Email, and SMS campaigns in ad-hoc and lifecycle projects. 

- A/B/C/.... tests, data analysis and data-driven decisions.

- Reporting to Betway's Online Casino team.
- Managing retention campaigns for the Mexican market from beginning to end.
- Liaising with creative and design teams to run localised content.
- Running multiple Salesforce journeys on a daily basis.
- Forecasting.
- Weekly and monthly Tableau reports with subsequent analysis.

By running my business in copywriting, I have worked with two clients:

- SEO and content creation for Silk Worldwide, a Houston-based tech company.

- I deliver content localisation and copywriting for
Spain to Envigo, a marketing agency based in London.

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I wrote and reviewed articles for one of the essential apps in Latin America, by following the SEO ranking factors for16 markets.

As a Content Analyst at Adapt, my role had to do with SEO content production, content review and publishing; besides communication with freelancers and use of Contentful and Wordpress.

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At Front Group,  I was involved in the management of marketing campaigns aimed to offer business intelligence services for companies and organizations.

At Censosud, I managed strategic communication to cope with national crises with public opinion and customers of Colombia’s second-largest retail business: tiendasjumbo.co
 

Also, I achieved the implementation of CMR activities through social media and call centre to avoid eventual negative post-purchase experiences among customers.

At Carvajal, my role focused on the growth of participation among employees to share their innovative ideas through communication strategies for the Corporate Innovation Program.

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With Express I worked on the brand reposition within five Latin American countries through ‘glocalisation’.I boost strategies to unify the four US seasons into one single season due to geographic conditions.

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During my first stage at Cencosud, I delivered professional support for one year to the Head of Customer Service through periodic reports and coordination of both: call centre and digital media.

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My first work experience was amazing, I did ethnographic fieldwork in the Amazonia
region for a National Qualitative Research on Communication, Development and Environment.  I wrote an academic article for the book “Emergencias del Territorio y comunicación social”, as a result of the research.